Website Redesign: mikelipkin.com

Mike Lipkin is a world-class public speaker whose energizing enthusiasm is shared with his every breath. In addition to his motivational speaking, Mike also self-publishes a number of inspiring books, audio tapes and DVDs that enhance personal productivity and assist in the development of strong teams.

Business Objective:
The strongest driver of Mike's products and services comes from word of mouth through his inspired audience. To obtain additional information about Mike, prospective and existing clients will often search online. Mike was interested increasing revenues and felt a great place to start was through a website redesign.

Challenge:
Mike's previous website provided those visiting with a lot of information, however, it lacked an organized direction or a focus on content, as all the content looked equally important. In addition, as an e-commerce vendor, the website lacked a security feature during the checkout process.

Solution:
A crisp, clean design was implemented. The homepage navigation was formatted to present all categories and sub-categories at a glance and was populated with a series of links that would drive traffic to key areas of the website bypassing the need for monotonous clicking.

Video and photos were added to the site that showcased Mike in his element. Photos and text illustrating Mike's relationships with leading motivators such as Dr. Phil, Former President Bill Clinton, Mark Burnett and Nelson Mandela have increased his image and credibility with new visitors.

To increase consumer confidence and provide a cost-effective sales solution integrated Paypal as the merchant account . Online consumers can now quickly purchase Mike's products through a secure, trusted online payment method and Mike eliminates the cost of using a personal merchant account.

Additional features include :
a right column that remains throughout the site highlighting featured products and promotions as well as an
e-newsletter that provides regular communication from Mike.

Results:
Thirty days after the redesigned website was launched, the total number of hits for the top ten most viewed pages increased by 16%. Users on the site spent an average of 34% longer exploring and viewing content. In addition, the sale of products, bookings and email subscriptions have dramatically increased. Overall, the new site increased the overall business revenue by 20% during the same period.

"I want to thank you for the extraordinary makeover of my website. You turned it from a middle-of-the-road digital brochure into a commercial work of art that inspires people to visit and spend time on it. I have had a number of important colleagues and clients tell me how impressed they are with my site. I have also received at least 10 assignments from people who have recently visited my site.

You are also always a pleasure to deal with. You are fast, accurate and creative. In fact, you're the only person I know who has more energy than me. I will recommend you to all my colleagues and associates."

Mike Lipkin
President
Environics / Lipkin